Funding Agency: USAID
Client: SRG Bangladesh Limited (SRGB)
Date: June 2009 – Nov 2009
USAID was funding a major activity to conduct global behaviour change and communication activities on prevention and containment of H5N1 virus. The communication activities for this task were targeted to high-risk audiences, i.e., poultry transporters, egg and poultry market vendors, slaughterers and poultry processors, and poultry middle men that operated in markets in communities along the borders of India-Nepal and India-Bangladesh. The purpose of the cross-border communication was to reach these high risk audiences in their work place and through communication activities introduce them to best practices that would help reduce their risk of exposure to the H5N1 virus. AED, the manager of the USAID-funded task order, AI.COMM, would use communication activities to reach these audiences. Through a competitive bid process, AED selected the research firm SRG Bangladesh Limited (SRGB) OF Bangladesh to conduct a monitoring and evaluation activity to measure the impact of its communication social mobilization in these border communities. In addition to the social mobilization there would be street theatre, mass media (radio), and outreach and promotion all targeted to market vendors, poultry slaughterers and processors, poultry transporters and middlemen in the target communities. SRGB in return selected the research firm Total Management Services (TMS) of Nepal to support SRGB in undertaking the Nepal part of the Study.
Overall Services provided by firm:
The study proposed to undertake a series of intercepts among those audiences to determine the reach and if there is an increase in understanding on how to protect or prevent the spread of the H5N1 virus. The research requirement included:
On completion of field work, TMS submitted a Methods Report in Microsoft Word format in English to SRGB. The methodological report included complete information on response rate and a full description of the sampling plan. It also included a full description of interviewer experiences while conducting the survey, any problems that were encountered and any other events that occurred during the field period that affected the findings.
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